The Key Pop Hub, located in Middiestad Mall, Bloemfontein, is dedicated to meeting the distinctive healthcare needs of key populations (KPs), including LGBTQIA+ individuals, sex workers, and people who inject drugs.
Our Mission
Our mission is to provide a safe, stigma-free space where all key populations can access free services under one roof.
Safe and Inclusive Space

The Key Pop Hub is designed to
Mitigate specific drivers of increased HIV infection/transmission among key populations.
Scale up the delivery of comprehensive HIV prevention, treatment, and care services to key populations.
Build a strong enabling environment for equitable and sustainable delivery of HIV prevention and treatment services.
Strengthen the strategic information system for program and policy improvement for key populations in the district.
SERVICES OFFERED
HIV Counseling and
Testing
Providing confidential and compassionate counseling and testing services.
Screening for TB, STIs, and Cervical Cancer
Early detection and treatment of other health conditions.
Sexual and Reproductive Health Services
Ensuring KPs have access to vital reproductive health services.
Social Support and Mental Health Services
Offering psychosocial support to address mental health needs.
Case Management and Care Coordination
Coordinating care to ensure comprehensive support.
Harm Reduction
Services
Providing resources and support for those struggling with substance use.
Condom and Lubricant Programming
Ensuring access to safe sex supplies.
PrEp
_______________
Offering pre-exposure prophylaxis (PrEp) to prevent HIV.
Establishing Initial Linkages with Resource Agencies
Connecting KPs with additional resources and support networks.
Creating a Community
The Key Pop Hub is not just a place for medical and social services; it’s a community hub where key populations can relax, have conversations, or receive support in a setting free from stigma, judgment, or discrimination. It provides an opportunity for key populations to connect with others who may be facing similar challenges, fostering a sense of community and mutual support.

Promoting Accessibility and Affordability
By establishing the Key Pop Hub, we aim to promote the accessibility, appropriateness, availability, and affordability of key population services. We believe that every individual deserves access to comprehensive, compassionate care, and our Key Pop Hub is a step toward making this a reality.
Visit the Key Pop Hub in Middiestad Mall, Bloemfontein to experience the supportive and inclusive environment we offer. Together, we can work towards a healthier, more equitable future for all key populations.